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SEO Basics

What is SEO?

SEO (Search Engine Optimization) is actually a process that helps in growing your website visibility in the search results of major search engines. It helps to  rank higher your website in a search engine’s organic results. Remember, the higher the website is listed, the more people will see it

What does mean of Search engine?

A search engine is  a software system that helps people  to find information online by using keywords or phrases.  When you search on search engines, they provide you a list of results that exactly or  highly match what you  are trying to find. Now, most popular and commonly used search engine is Google, many others  such  as AOL, Yahoo,  DuckDuckGo, Bing, Ask.com.

Why is SEO important?

Everyone wants to rank high or increase the websites’ visibility in search  engine results. This  can be possible because of SEO process. More your website visible, means  more traffic you get and  more opportunities to  convert prospects into customers.

What  are three types of SEO?

  • On-Page Optimization  Any actions that can be made inside the website to elevate its ranking in the search results is On-page SEO. Anything such as Blogs, web copy, product copy on your web pages. It includes all the measures you taken to improve title tags, site structure, meta description and  content.
  • Off- Page  Optimization  Anything which happens not directly inside your website. All actions that helps helps  to create  many  Backlinks as  possible. Off-page SEO includes social media, link building, local SEO.
  • Technical SEO – Anything technical done to increase search rankings, such as indexing a site to facilitate bot crawling.
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Types of SEO

5 Basic Steps of SEO

1- Keyword research

Keywords are the foundation of SEO. No matter how hard you try, you won’t receive any traffic from Google if no one is looking for what you’re writing about. If you want to do successful SEO, you must have to expert in the art of keyword research. The cost  of  picking the wrong keyword is very high and you  waste your precious time  and  resources. Keyword research is a very easy task, you can learn about it within half an hour. But  you need to be aware of misconceptions in order  to achieve  good SEO.

Keyword research is the process of searching or finding Keywords that your target customers can search in search engines i.e., Google  for buying your products.

2- Content creation

After keyword  research, you have  better idea about the popular keywords that help to rank your website, so you  can shape your content around those keywords. Create quality content that rank your website high in search engine results. It includes everything to do with the writing and structuring of content on your website. Add keywords in natural way to content that make sense.

3- On-page SEO 

Try to make your content clear and easy. On Page SEO includes the  meta description, the subject of the page in the title tag, meta description,  headings, subheadings, URL and throughout the content as a target keyword.

4- Link building

Link building to other websites is very important. One of the biggest SEO boosts is obtained when other trustworthy and credible websites link to your website or make mention of your business.

5- Technical SEO

Technical SEO includes how  search engines crawl your web pages on search results, what pages they will crawl, how index your content efficiently, how your content is displayed, site speed, mobile friendliness, language preferances and much more.

If you need 100% free efficient SEO tools online, check out our Freepion SEO tools that help to boost your  website ranking.