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What are SEO Tools?

Tools that tell you about the success and health of your website. They help you to know about the weeknesses that prevent the ranking of website in Search engine results.

How can you work better with SEO?

You can do best SEO and improve  the health of website by using good tools.

SEO tools are fabulously helpful – but you need to understand how to use them to get results. These tools can help you in improvement your SEO performance.  These tools are fast, free, and easy-to-use.

What  are the Top SEO Tools that are Free?

If you’re looking to learn how to do SEO easily or want to achieve better results without any cost ($0) , here are more than 100 +   free SEO tools you should be using.

Do you need SEO Tools?

The answer is Yes

Tools make your work easier and fast. For-example, You can construct table more rapidly by using tools as compared to using hands only.

If You are building a website,  you wouldn’t know  many information about website without SEO Tools:

• Number of links you have
• How many visitors visit your webpages
• Whether traffic has dropped or not significantly.
• If you have any HTML errors.
• What keywords you should be using to attract more visits and so much more

1- Google Analytics

Google analytics used to collect data from your apps and websites to create reports that provide perception into your business. You can get reports on website visitors behavior and website tracking.

As shown in above figure (Home page of Google Analytics) It gives you information about websites such as the traffic sources, number of visits and location demographics.

How Google Analytics work?

You first have to create Google Analytics account to measure a website, then add JavaScript measurement Code to each page. Every time when users visit the webpage, the tracking code will collect pseudonymous information about how that user interacted with the page.

4 Main Reports in Google Analytics

Traffic 

Why this report is important?

The traffic report refers how much pages getting traffic on your webpages. By default, it also displays time on site and bounce rate.

How to find in Google Analytics

Go to Behavior > Site Content > All Pages.

MicheleLinn says, Just because a page gets a lot of traffic doesn’t mean it’s effective.

Navigation Summary

Why this report is helpful?

The Navigation Summary is my favourite report just because it shows you how visitors arrive at a page and where they click once they are there, regardless of the fact that there are other ways to examine new pages to learn more about how visitors are acting.

How to find in Google Analytics?

Click any page in the traffic report to view it. Select the Navigation Summary option from the menu at the top.

Traffic from organic search

Why this report is helpful?

It’s important to recognise which pages are popular in organic search in addition to knowing which ones are receiving traffic generally.

How to find  in Google Analytics

Go to Acquisition > All Traffic > Channels. You can get a list of the traffic-generating websites for your web pages.

Conversions

Why this report is helpful

Conversions are activities you want visitors to take when they land on your website, and they are a vital measure in the majority of content marketing strategies. Do you want them to create an email account? Download a file? Attend a gathering?

How to find in Google Analytics

How you get this information varies and likely requires manual work. First, set up your goals.

Every  digital marketer should be use Google Analytics which is one of the best free SEO tools.

Keyword Planner

For ad  campaigns, Google’s Keyword Planner is designed, but you can use it for seeing keyword performance in ads. To access it, first make Google Ads account, then you will see the home page as shown below;

For using keyword planner, click on Tools and bars,

By clicking on Discover new keywords and search the keywords.

Keywords Everywhere

It is a freemium chrome extension that shows you monthly search volumes, CPC , 12 month trend data  and competition data for

• Google Search
• Google Trends
• eBay
• Answer The Public
• Google Keyword Planner
• Bing
• Etsy
• Soovle
• Google Search Console
• YouTube
• Majestic
• Google Analytics
• Amazon
• Keyword Sheeter

It gives your website more traffic, back links data and link metrics.Open popup